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"Work Out The Details and Specifications"

You may be a very good interviewer and all you need are the detail and specification in a form so you know how to compare apples to apples in the bidding process. That is ok and we will be happy to supply whatever you need. We want your interviews to be successful.


When a sales person is speaking with you about a merchant service for your business they give you the qualified, retail rates and assume that you will process all credit cards within those rates and fee schedule. It is not their fault that some of the transactions fall outside those boundaries. This is why some processors look like they are giving a very good rate when you look at the application or their fee schedule.

Some of the other fees you really do need to have the sales person focus on are mid-qualified rates, non-qualified rates, AVS fees, batch fees, statement fees, transaction fees, reprogramming fees, annual fees, membership club fees, IVR fees, 800 and/or 900 surcharge fees and many more. With the additional hidden fees a merchant account provider can give away free equipment and other items because they are making their profit on the back end. The sales person may also decide to raise your rates in a couple of months. As the old saying goes, "You get what you pay for", which is true most of the time. I would prefer to see good rates and fees on the merchant services and a good price on the credit card processing equipment.

The details and specifications that we will supply to you do help you with several areas. An example of some of the items that will be included in the details and specifications are as follows:


  • What parameters for equipment and fees are acceptable?
  • What is your budget for processing equipment?
  • If you do not have a budget then we will develop a budget and place it on paper.
  • How do you conduct business and accept orders?
  • What percentage of transaction will fall into the mid-qualified rates?
  • What percentage of transaction will fall into the non-qualified rates?
  • Is your selling structure a B to B or B to C type?
  • What equipment will work sufficient, well or best for your business.
  • Tidbits for recognizing when the sales person is not giving the best rates.
  • much, much more . . .



THE OBJECTIVE:
"Receive good rate and fee schedules for front end and back end merchant service charges without sacrificing the prices for the credit card processing equipment." We want a win - win situation for the business owner and the sales person.



How do you see your Merchant Account helping your business, Contact Us.

The Electronic Avenue, Inc.
8551 Wehmeyer Road
Bentonville, AR 72712
 We will email you back as soon as possible, usually within the same day. 
(888) 665-4431 Toll Free
(479) 855-2378 Local
(800) 846-0914 Fax
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The Electronic Avenue, Inc. -- specializing in Merchant Account Services for over 11 years.