Merchant Portal  
 


"What Type Of A Business Do I Have?"

Here are Credit Card Processing Consulting's definitions of each business by category.
Click on the needs of your category so you know what type of hardware, software
or any other credit card processing mediums you should consider.

1.  RETAIL - Any business swiping 80% or more of  the credit cards through a magnetic swipe reader, (MSR). Some examples of retail types are hardware stores, general merchandise, clothing stores, beauty salons, nail salons, jewelry stores, tanning salons, medical services and most of the other businesses listed in the phone book yellow pages.. However, other business types such as lodging or restaurants can swipe 80% of the cards also but other factor place them into their own separate type of business.
What does a Retail Merchant Need?


2.  RESTAURANT -
Any "Dine In" restaurant swiping 80% or more of the credit cards through a magnetic swipe reader, (MSR), by having most customers either dine in or pay for the food at the restaurant instead of processing the card from a phone conversation. The difference between the restaurant and the retail business is that the restaurant initiates tips in their transaction. These tips are not subject to processing fees when properly implemented.
What does a Restaurant Merchant Need?


3.  LODGING -
Any business like a hotel, motel, cabin rentals and etc. This business type has their own category because they will first ask for credit card information over the phone when the reservation is made and if the customer does not call to cancel by a certain time the customer's card is charged. 
What does a Lodging Merchant Need?



4.  MOTO -
Any business selling by Mail Order or Telephone Orders. These business types are not going to physically have a customer's credit card in hand and swipe it. Almost all transactions are keyed into a terminal, POS system and etc. Examples: Infomercials on TV, Home Offices, Construction Contractors, Traveling Sales People, Internet Service Providers, Utility and Telephone Companies, Delivery Services, Patient Transfer Services, and etc.
What does a MOTO Merchant Need?


5.  MOBILE MERCHANT - Mobile merchant are categorized by accepting credit card information from a customer either by writing the information down or using an imprinter to key in that information when they get back to the place of business or use the telephone and give the credit card information over the phone to a person who would key in the information to a terminal or personal computer. Examples: Pizza delivery like Domino's Pizza, Arts and Craft Shows, Limousine and Taxi Drivers, Caterers, and etc.
What does a Mobile Merchant Need?

6.  HIGH RISK MERCHANTS - The High Risk Merchants are those that sell certain types of products, have long lead times between charging a credit card and delivering the product or service, can have a high chargeback ratio, outside the US and etc.  Examples: Businesses or Owners that have tax liens or a bankruptcy on their credit report, a business outside the US, time shares, gambling or gaming, online pharmacy, credit repair and counseling, adult, collection agencies, bail bonds, multi-level marketing, outbound and inbound telemarketing and etc.
What does a High Risk Merchant Need?


7.  WIRELESS MERCHANTS - Any business swiping the credit cards through a magnetic swipe reader, (MSR), with a wireless terminal, cell phone or laptop, to name a few. Wireless merchants will receive the qualified rates with a good wireless system. Wireless merchant types may also include any MOTO merchant or Mobile merchant swiping the cards through a wireless device.
What does a Wireless Merchant Need?
 

Contact A Credit Card Processing Consulting Expert.

The Electronic Avenue, Inc.
8551 Wehmeyer Road
Bentonville, AR 72712
 We will email you back as soon as possible, usually within the same day. 
(888) 665-4431 Toll Free
(479) 855-2378 Local
(800) 846-0914 Fax
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The Electronic Avenue, Inc. -- specializing in Merchant Account Services for over 11 years.